They knew how to make people They were genuine interesting people with stories to share and a genuine interest in getting to know the people they talked to. I began to see just how integral being was to a successful dating life…and I started to understand how to integrate it into my approach towards women.

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It’s a very simple premise: we instinctively like people who make us feel good.

The better they make us feel, the more we like them.

This is part of why a sense of humor ranks so highly in every poll about what makes men attractive.

Laughter produces endorphins that go straight to the pleasure centers of your brain and relieves physical tension and stress in the muscles making you feel more relaxed.

And yet there were a few people in my social circle who could – to put it charitably – punch well outside of their apparent weight class.

They were not classically handsome – in fact, many of them were fat and balding.

Fun people are interesting – they tend to have diverse interests that they enjoy and have stories to share.

This isn’t to say that it’s just a matter of telling a few jokes until you manage to laugh them into bed. Once I understood the appeal of fun, I began to recognize how it formed the underpinnings of everything I’d learned up to that point – and how much I had seen it in action over the years.

Fun people make others feel comfortable and have a better grasp on how to read people’s signs and moods and can adjust themselves as needed.

This makes the difference between someone who’s fun and someone who’s just a clown: fun people can find the line and know when things are appropriate or not while a clown tends to blunder on regardless of mood or intent.

of time worrying about being more attractive to women.