‘I’m open-minded and non-judgmental so have no issue with somebody who might have other commitments, what is important to me is that when we are together the time we share is inspiring and fun-filled!

‘Life is too short to miss opportunities and I believe in living each day to its fullest.

The approach is, undeniably, direct – with a form in the profile section detailing your desired arrangement and expectation, ranging from moderate to substantial and high. Within 10 minutes of being live I had an inbox full of emails from men detailing what they’d require from me and asking what I’d expect in exchange.

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‘Sugar daddy dating seemed like a good middle-ground – I could have fun with someone hot and she enjoyed a better lifestyle as a consequence.

‘Since then I’ve had a number of relationships with girls I have met online and, until I want something more serious, it suites my lifestyle and I have met some great people.’ So, while not being the most conventional form of dating it could be arguably one of the most honest.

Despite being looked down upon by many, some would argue there’s nothing wrong with a woman trading in on her looks and ability to laugh at jokes in exchange for shoes and rent.

At least it’s more honest than stringing someone along pretending to be in love when you’re using them as a meal ticket.

Sugar daddy dating as been around for years, long before the internet or dating sites.

Remember the cliché of the man in the middle of a mid-life crisis – trading the Honda in for a Porsche and the wife for a younger model?London Honey77 seemed like as good a profile name as any, given that I can rarely be bothered to travel outside of the M25 for a date (not even for bags of gold) and I’d imagine it was ‘honey’ (ahem) most men were looking for.Here’s what I wrote on my profile – ‘I am a positive, fun-loving girl from London looking to meet somebody for good times, interesting conversation and plenty of fun.I wasn’t quite sure if this was a post-modern comment on the randomness of online dating or if he was a victim of early onset dementia. Meanwhile their profiles demanded ‘you will be slim, attractive and available for lunchtime meet-ups’.Messages from anonymous (aka married) members saying ‘I like going out and staying in, weekends away and holidays in the sun’ were as creative as they came.‘After my divorce five years ago I wanted to let my hair down and have a bit of fun.