In a sense, it’s kind of strange how many commonalities can be drawn between online dating and marketing.

That is why we are amazed every time we run into people on internet dating sites that claim to work in marketing but do not even have one unique statement in their dating profile that separates them from the rest of the pack.

It is ultimately the personality in the photo that activates your profile, to get the conversation started.

In other words, a personality photo is a tool you can use to maximize the power of your online media, including Facebook, blog, and email newsletters.

It shows the likelihood that a someone on responds to a message from a member of the opposite sex given their age difference.

To the left, -10 means the sender was 10 years younger, on the right, the sender was 10 years older, with zero indicating that the sender and the recipient are the same age.

Not exactly Nobel-quality findings here, but it's definitely interesting to see the exact levels of response.

But for folks in the dating game, how is this information actually usable?

It should look like how you want people to remember you in real life.

Personality photo is very different from typical headshots because it establishes your persona based on whereas the headshots are made to convince your experience, confidence and power.

Extrapolating from there, here's how confident men and women can be that they will receive a response given the number of messages they send Fascinating.