Developers can decide which prices they want to charge for apps, from a pre-set list of pricing tiers, from free to several hundred dollars.

Some artists choose to have select songs available for no charge. Some i Tunes television programs have begun the same technique to encourage brand loyalty; although those stay longer.

In fact, i Tunes Store has a "Free TV Episodes" page where free episodes are organized by length, either as "featurettes" (shorter than 15 minutes) or full length episodes (longer than 15 minutes).

There is a weekly promotion in which one to three songs are available to download for free to logged-in users.

Free downloads are available on Tuesdays, and remain free until the following Tuesday, when the store gets refreshed with new content.

In all of these cases, donations were redirected to the Red Cross.

The store began operations after Apple signed deals with five major record labels: EMI, Universal, Warner, Sony Music Entertainment, and BMG.

Artwork can be obtained for songs not purchased from the store for free if the user has an i Tunes Store account.

Purchased songs do not come with lyrics, nor does i Tunes provide a service for acquiring the missing lyrics.

Downloaded songs come with song information (name, artist, album) already filled out, though i Tunes provides a free service by Gracenote to do this for songs not purchased from the store, although they must be imported with i Tunes.